Pharrell Williams is taking Joopiter’s auction experience to the next level with a fresh sale called “The Art of Time: Rare & Coveted Watches.” Launching on July 16, this event features nearly 30 exceptional watches spanning almost 100 years, offering collectors something truly unique beyond the usual auction staples.
Building on Joopiter’s past standout moments—like auctioning Kid Cudi’s wardrobe and a car sale that closed down a New York street—the new watch auction aims to surprise enthusiasts with an unconventional mix. Caitlin Donovan, Joopiter’s global head of sales, curated the collection with a clear goal: to showcase extraordinary pieces that break away from the familiar Paul Newman Daytonas dominating the market. “Our first watch auction is a natural evolution, driven by the enthusiasm of our international collectors and our commitment to curating what’s truly exceptional,” Donovan said.
Among the highlights are a Patek Philippe Gondolo featuring an onyx dial, three vibrant Franck Muller models from the ’90s including the quirky Crazy Hours, and a striking all-blue Richard Mille RM030 designed for Paris Saint-Germain. Rare entries from Japanese maker Otsuka Lotec also make an appearance with two ultra-limited editions.
The catalog of 27 watches ranges from accessible to extraordinary. On the entry level, there’s an Ebel Sports Classic Chronograph with Zenith’s renowned El Primero movement. Mid-tier pieces include a Rolex Air-King engraved with the Omani khanjar and an Audemars Piguet Royal Oak Concept skeleton. The top-tier selections showcase remarkable gems such as a platinum Rolex Day-Date with a lapis-lazuli dial, a gem-studded Audemars Piguet Bamboo “Black Diamond,” a one-of-a-kind Cartier Tank Cintrée crafted under Cartier’s “New Special Order” program, the original solid-gold Audemars Piguet Royal Oak 5402 BA, and leading the pack, a coral-dial Piaget for Cartier Tank 9200.
For watch collectors tired of seeing the same models over and over, Pharrell’s Joopiter auction offers a refreshing and sophisticated alternative. Bidding is live now on Joopiter’s website, with worldwide shipping and estimates ranging from thousands to hundreds of thousands of dollars.
